Why Fast-fashion Needs to Fade, Now!

In a world where everything moves at lightning speed, fashion does too, and it comes with its own name — fast-fashion! If you’re not too familiar with the word, here is what it means according to search engine results: fast-fashion is trends that appear just as quickly on the streets as it does on the ramps — meaning, there is not a lot of time difference between trends introduced on the runways and then showing up on the streets! So, why should fast-fashion fade, and that too, soon? Read on to find out…

Fast-fashion products are manufactured quickly to cash in on latest trends and styles, and hardly come with great workmanship! These products are manufactured within impossible timeframes that reduces their quality. Since the ultimate aim is to cater cheap but fashionable products to customers quickly, poor quality raw materials are used that offer these products only a moderate shelf life!

Fast-fashion products are usually manufactured overseas, in countries like Vietnam, China, and Indonesia where workers are forced to work 12–16 hours a day for bare minimum wages. Employing mostly women and children, these factories operate in tiny, poorly-lit warehouses that grievously affect the health of the workers.

Fast-fashion also encourages mainstream consumerism — trends keep changing faster and faster, while the existing products in your closet tend to go out of fashion after a few months! Then you find yourselves hitting the stores again to find newer, fashionable clothes at cheaper prices that will leave you with your closet full, but hardly wearable after a few months.

So, the question is, are you ready to shoulder this burden on your conscience just so you could enjoy that fleeting moment of popularity?

Say goodbye to fast-fashion, now!